When it comes to search engine optimization, keywords are prominent. Right keyword adds more values and brings in organic traffic to your website. But there are many common mistakes people commit while researching their keyword. Understanding those mistakes aids to land on the best one. In this article, 10 most common keyword research mistakes are explained which enhances your enlightenment.
1. Improper Researching:
When it comes to keyword researching, the analyzer should dig deep into the language of the audience. It may take time and its tough. This is where most commits their blunders. Try to step away from unrealistic keywords. Using keyword analyzing and planning tools are wise to consider. Google Keyword Planner, SEMrush, Alexa and many tools are available. Make use of them.
2. Baffled between Adwords competition with SERP competition:
Adwords and SERP keywords are two different regimes. Naïve confuses and sticks with the wrong choice. High competitor Adwords keyword has nothing to do with SEO.
3. The Keyword that is Out of Context:
Some tools create keywords which are not the way used in human language. Those keywords are incompetent. Simple yet best way to search the keyword is using Google. Manually search keywords on Google and analyze the results you get. This will helps you land on the well suited and organic traffic drawing keyword.
4. Using only Free Tools:
Using free tools such as Google Keyword Planner is fine. But when you are serious about SEO, then trying out premium tools are worth considering. They are more effectual and analyzing various tools gives deep knowledge.
5. Confusions between Regional and Global Searches:
Baffling between regional and global searching keyword is a huge blunder that newbie does. While choosing your keyword, consider the region from where people search you the most and choose the keyword accordingly.
6. Too General Keywords:
Single word and too general keywords are not effectual as you think. Instead of a single word, using phrases or two to three words are suggested. For examples, instead of “blazers” using “men’s party blazers” are effectual.
7. Poor Judgment on Keyword Competition:
Scrutinizing competitors are more important in keyword research. Many tools are available which helps you evaluate market competition and stick with the best option you have. BuxxSumo, SEM Rush, SpyFu are some of the best tools for finding competitor keyword analyzing.
8. Forgetting searchers intent:
In the middle of how much traffic I get, can I rank this keyword, many have forgotten whether the certain page matches the expectation and needs of the user?
9. Ignoring Conversation:
Conversation and language analysis is more important in keyword research. Goal tracking setup available on Google Analytics helps you find out highest converting keywords on your website. Try to figure out the pattern in those highest converting keywords and try to follow the pattern on the following keyword researches.
10. Following the same pattern after a while:
Things work on SEO is constantly changing. It is mandatory to update with what is booming lately. Following the same things might be one thing that everyone should avoid.
A good Digital Marketing Agency will take care of the above considerations and perform keyword analysis which is pivotal and base for bringing online traction for any website marketing.
