10 Most Common Keyword Research Mistakes to Avoid
When it comes to Search Engine Optimization, keywords are prominent. Right keyword adds more value and brings in organic traffic to your website. But there are many common mistakes people commit while researching their keyword. Understanding those mistakes aids to land on the best one. In this article, 10 most common keyword research mistakes are explained which enhances your enlightenment.
- Improper Researching
When it comes to keyword research, the analyzer should dig deep into the language of the audience. It may take time and it’s certainly tough. This is where most users commit their blunders. Try to step away from unrealistic keywords. Using keyword analyzing and planning tools is wise to consider. Google Keyword Planner, SEMrush, Alexa and many tools are commonly available. We can make use of them.
- Baffled between Adwords and SERP competition
Adwords and SERP keywords are two different regimes. Naive confuses and sticks with the wrong choice. High competitor Adwords keyword has nothing to do with SEO.
- Keyword that is out of Context
Some tools create keywords which are not the way used in human language. Those keywords are incompetent. The simplest yet best way to search the keyword is using Google. Manually search keywords on Google and analyze the results you get. This will help you land on the well suited and organic traffic drawing keyword.
- Free Tools Usage
Using free tools such as Google Keyword Planner is fine. But when you are serious about SEO, then trying out premium tools is worth considering. They are more effective and analyzing various tools gives deep knowledge.
- Confusions between Regional and Global Searches
Baffling between Regional and Global searching keywords is a huge blunder that a newbie does normally. While choosing your keyword, consider the region from where people search you the most and choose the keyword accordingly.
- Too General Keywords
Single words and too general keywords are not as effective as you think. Instead of a single word, using phrases or two to three words are suggested. For example, instead of “blazers”, using “men’s party blazers” are effective.
- Poor Judgment on Keyword Competition:
Scrutinizing competitors is the most important in keyword research. Many tools are available which help you evaluate market competition and stick with the best option you have. BuxxSumo, SEM Rush, SpyFu are some of the best tools for finding competitor keyword analysis.
- Forgetting Searcher’s Intent
In the middle of how much traffic one gets, and ranks this keyword, many have forgotten whether the certain page matches the expectation and needs of the user.
- Ignoring Conversation
Conversation and language analysis are the most important aspects in keyword research. Goal tracking setup available on Google Analytics helps you find out the highest converting keywords on your website. Try to figure out the pattern in those highest converting keywords and try to follow the pattern on the following keyword research.
- Following of Same Pattern
Things working on an SEO are constantly changing. It is mandatory to update with what is booming lately. Following the same things might be one thing that everyone should avoid.
A good Digital Marketing Agency will take care of the above considerations and perform keyword analysis which is pivotal and base for bringing online traction for any website marketing.