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Posted by Sudha

How Better Data Could Drive Trust Online

Technology, Web Design 0
Trust is important. Whether we are purchasing an item or finding out information, it is important that we have trust in our sources. Without it, the exchange of information or currency is impossible. So, how does this idea of trust fit into the internet? How do people make their data trustworthy in the crazy world wide web? It’s hard to tell. Experts are still not completely sure how safe out the internet is and how its safety will develop. But, that doesn’t mean that we cannot explore the subject a bit and see what online trust is all about. So, let us look into how important trust is for the internet and how better data could drive trust online. About online trust Once you sit down and think about it, the rate in which the internet has developed is amazing. There is no other technology that has grown as much, as fast as the internet has. To think that just two decades ago, things like YouTube, Facebook and Twitter were just obscure websites. While now they are an integral part of western society. Not to mention the fact that you can do amazing things like book a hotel or take a course, all via the web. Are we keeping up? So, how did online trust follow this rapid development? Well, not quite well. As it is with everything else, it is much easier to make something than to make it safe. Therefore, the internet hacks, scams, and frauds should be of no surprise to anyone. But, enough time has passed for us to learn a thing or two about the internet and how to make its data more trustworthy. Understanding the internet One of the things that you should understand about the internet is that 99% of the things you believe are yours, aren’t. In this, we include all of your tweets, Facebook data, Instagram pictures, and YouTube content. Even though you’ve put it up there, and you can “take it down” anytime you feel, you are actually not the owner. The website hosting it is. Therefore, figuring out the legal bonds of trust can be a bit more difficult. When someone posts a bad article, should you distrust the website or should you distrust the writer? What about the safety of the plugins? There are numerous professional and ongoing site maintenance service providers that try their best to keep these things in line. But, it is impossible to keep it all 100% safe, which why you need to take the internet seriously. You shouldn’t consider your data on Facebook to be 100% safe. The best way to represent the internet’s and, for that matter, technology’s safety is with a joke. What is the difference between a tech geek and a tech expert? A tech geek claims: “Everything in my house is smart and connected. With a click of a button, I can check whether my washer is done and I can control the temperature in my fridge!” Meanwhile, a tech expert claims: “The only technology I own in my home is a printer. And, I keep a gun next to it in case it makes a weird sound.” Benefits of better data So, is there a way to increase online trust without becoming a tech expert first? Of course, there is. First off, you can invest your time and effort into better data. Since most of the internet is filled with useless, copied data, search engines like Google have developed algorithms to promote good data. This means data that is original, informative and easy to verify. You will need to use better data if you plan on selling anything on your website. Blockchains Blockchains are a new brand of data that is quite trustworthy. They are often used for transactions which is why if you plan on developing an e-commerce website, you should look into it. In essence, it provides a safe way of detailing transactions without a third needing to validate the authority. Although this sounds less safe, it actually represents a great step in understanding how the internet works and how we can make it safer. Better verification Over the years, we have developed certain protocols and boundaries for websites that provide better verification. That means that the information people post on them, be it personal or public, is often checked for fraudulence. This has led to better trust online and better quality of available data. Unfortunately, this is not always enough, as people often find new ways to go around these protocols. But, with any luck, we will figure out how to stay one step ahead of them. How to make your website trustworthy Now that you have a better understanding of internet trust and the importance of better internet data, we can go over some ways in which you can make your website more trustworthy. The trust that your website radiates is growing more and more important for the amount of traffic it will attract. So, if you want to develop your online business, you need to make your website trustworthy. Professional design The first thing you need to do is to make sure that your website looks professional. No one is going to trust a website that looks slapped together by an amateur. Especially if they have no idea of what a good website looks like. So, if you are planning on starting a website, find a designer to help you out, contact wpfullcare.com for your articles and blog posts. You need to make sure that your website looks as good as possible. Good websites are usually elegant and easy to use. Personal touch Every website should have a personal touch. This means that the people visiting it need to have a clear idea of how to contact you. Furthermore, they should be able to read about who you are and about any testimonies you have about your credibility. They need to know that there is a person behind your website and not just faceless technology.
Posted by Sudha

7 Apt Questions to Ask When Partnering with an SEO Company

SEO 0
When you have decided to increase the Search Engine results visibility, the idea of partnering with a Digital Marketing company is been appreciated.   But choosing the right one is more important; blunders make you regret in the future. To reside with the best option you have, asking a few questions with SEO Company are being appreciated. This article is going to explore what are those necessary questions.

1. Services Intend to Provide as a Part of their Strategy:

Transparency is important when it comes to choosing a Best SEO Company. A good Digital Marketing Agency will explain the strategy and the services they are trying to zero in. The service they provide must be decided on research and proven results, not with their gut feeling. By understanding their strategy, it is possible to get an idea of the caliber they render.

2. Team Expertise in Service:

Team expertise is a prominent question to ask while hiring an SEO Company. Are they experienced or new to the field? If they are experienced, their years of experience in the field and who are the veterans behind it. This helps you fish out the people responsible for your Search Engine Results Pages (SERP) rank.

3. SEO Case Studies they have:

It is a good idea to see some case studies of the firms. This helps to understand the caliber in their service. Getting a chance to chat with clients they had worked with is also worth considering.

4. Their Link Building Strategy:

External inbound backlinks are prominent on improving your search engine visibility. They drive more traffic and effectual to increase your SERP rank.  Kind of link building they are up to, number of links they build per month should be asked.

5. Their Keyword Research Process:

A keyword is the eye, heart and everything on SEO. It is often tough and takes time. The precise keyword draws more traffic and makes a way to increase search engine results visibility. Understand how they conduct the research and how they conclude the keyword.

6. Pricing:

SEO isn’t something comes under budget. How the project is going to work? Do they work per hour, monthly or by a project? How much do they cost and how does it increase your business profit. The money you spend must bring in more profit to your business unless there is no point in spending money on Affordable SEO service.

7. Meetings and Proper Communications:

Meetings and proper communications with the experts are prominent. It is easier and effectual to understand what they had done so far and what are they up to now. Good communication is important for any business. I hope, asking these pertinent questions helps you avoid blunders and makes a way to reach the best one on the markets.
Posted by Sudha

7 Best Practices for Social Media Marketing

Social Media Marketing 0
Social media marketing is the best option to makes your business reach a wide range of customers and makes more profit. Since people on all the ages are spending their valid time on social media, marketing your business on social media makes a way for success. Building trust in social media isn’t something easy. It takes time until then patience is more important. Following best practice draws more visitors to your social media channels and help your business grow.

Content is the King:

Indeed, Content is the king. Too much of advertisement will turn off the interest of customers. Bring in the latest trend on your field, new research and its results, contents that entertain people.  Employ good content writers to draft good high-quality content.  Most of the Search Engine Optimization Services Company have in-house content writers and is part of SEO Services.

Be Customer-focused:

Understand your customers and start to focus on their needs.  The more your customers get their favorite on your page, the more they spend time. Scrutinize their comments, questions to get a deeper knowledge about their needs. Try to give an individual and quick reply to the people.

Best Time to post on Social Media:

The ultimate idea of social media marketing is to draw more attention and is part of social media advertising.  Research and find out the time most people use social media. By following the right timings, it is possible to get more interactions and user engagement.  You could run paid campaigns using PPC Marketing and a good SEO Agency will take care of this.

Deal your Negative Comments Skillfully:

Speaking the truth, negative comments are part and parcel of social media marketing. There is always a person waiting to dislike or give negative comments. The more you handle them gracefully, the more you sustain and draw attention.

Quality Over Quantity:

Social media contents are quite different from other contents. It should be precise and also toned to entertain. Instead of sharing a post for sake, try to share the post that is connected to your goal.

Optimize your Profile:

Optimizing your profiles helps you get maximum exposure. Concentrate on name, bio, profile and cover pics, links, etc. Be precise and attractive.

Research the Hashtag:

Usages of hashtags on your posts are crucial and pave a way to reach more. Try to avoid using an incoherent hashtag. It is better to research and use what is relevant and brings you more audience. There are so many things to concentrate and above mentioned are prominent ones. Hope it enlightens you.
Posted by Sudha

10 Most Common Keyword Research Mistakes to Avoid

SEO 0
When it comes to search engine optimization, keywords are prominent. Right keyword adds more values and brings in organic traffic to your website. But there are many common mistakes people commit while researching their keyword. Understanding those mistakes aids to land on the best one. In this article, 10 most common keyword research mistakes are explained which enhances your enlightenment.

1. Improper Researching:

When it comes to keyword researching, the analyzer should dig deep into the language of the audience. It may take time and its tough. This is where most commits their blunders. Try to step away from unrealistic keywords. Using keyword analyzing and planning tools are wise to consider. Google Keyword Planner, SEMrush, Alexa and many tools are available. Make use of them.

2. Baffled between Adwords competition with SERP competition:

Adwords and SERP keywords are two different regimes. Naïve confuses and sticks with the wrong choice. High competitor Adwords keyword has nothing to do with SEO.

3. The Keyword that is Out of Context:

Some tools create keywords which are not the way used in human language. Those keywords are incompetent. Simple yet best way to search the keyword is using Google.  Manually search keywords on Google and analyze the results you get. This will helps you land on the well suited and organic traffic drawing keyword.

4. Using only Free Tools:

Using free tools such as Google Keyword Planner is fine. But when you are serious about SEO, then trying out premium tools are worth considering. They are more effectual and analyzing various tools gives deep knowledge.

5. Confusions between Regional and Global Searches:

Baffling between regional and global searching keyword is a huge blunder that newbie does. While choosing your keyword, consider the region from where people search you the most and choose the keyword accordingly.

6. Too General Keywords:

Single word and too general keywords are not effectual as you think. Instead of a single word, using phrases or two to three words are suggested. For examples, instead of “blazers” using “men’s party blazers” are effectual.

7. Poor Judgment on Keyword Competition:

Scrutinizing competitors are more important in keyword research. Many tools are available which helps you evaluate market competition and stick with the best option you have.  BuxxSumo, SEM Rush, SpyFu are some of the best tools for finding competitor keyword analyzing.

8. Forgetting searchers intent:

In the middle of how much traffic I get, can I rank this keyword, many have forgotten whether the certain page matches the expectation and needs of the user?

9. Ignoring Conversation:

Conversation and language analysis is more important in keyword research.  Goal tracking setup available on Google Analytics helps you find out highest converting keywords on your website. Try to figure out the pattern in those highest converting keywords and try to follow the pattern on the following keyword researches.

10. Following the same pattern after a while:

Things work on SEO is constantly changing. It is mandatory to update with what is booming lately.  Following the same things might be one thing that everyone should avoid. A good Digital Marketing Agency will take care of the above considerations and perform keyword analysis which is pivotal and base for bringing online traction for any website marketing.      
Posted by Sudha

30 Primitive SEO Terms to be Aware of

SEO 0
Once you have decided to try SEO for your business, it is mandatory to do some research and develop knowledge about it. The first and foremost thing to do is increase your vocabulary on SEO. Some of the basics are listed and explained as follows.

1. Anchor Text:

An anchor text is a clickable text where the hyperlink is inserted. It is often relevant to the page that you are linking to.

2. Keyword:

Keyword on SEO is a word or phrase in the content that you have published or yet to publish which helps the people to find your site via search engines.

3. Meta Description:

A meta description is an HTML attribute has 150 to 155 characters which summarize the page content.

4. Title Tag:

It is an HTML element which indicates the title of the web page; a clickable headline displayed on search engine page results for your keyword.

5. Indexing:

Indexing is a database process in search engine which encompasses all information available on the search engine. If the content or website isn’t indexed, the content will not be exposed to users.

6. Keyword Research:

Research of discovering topics, subjects and terms searchers used to fish out on search engines.

7. Keyword Stuffing:

Process of adding an incoherent keyword, repeating the same keyword beyond the natural limit on a web page in the motive of increasing search engine results rankings.

8. Keyword Density:

Keyword density is nothing but the number of time the keyword appears on a webpage.

9. Links:

Links, in general, is an open source text and graphics web browser that brings down the menu system. In SEO, two types of links are available. Internal link and external link. An internal link is a link available on your website and external link is someone has linked your website on theirs.

10. Canonical URL or Tag:

Some business needs to use the same content on various spaces and with canonical tag, it is possible to share the same content on different places.

11. 301 Redirects:

When you delete published content or change link, visitors receive 404 Error. Introducing 301 redirects will redirect the user to the same old content on the page you have published now.

12. 404 Error:

404 Error is an error when the web page is removed or moved to another place yet the URL wasn’t changed.

13. SERP:

Search Engine Results Page is the page pops up when you search your keyword on the search engine.

14. Traffic:

Views and visitors on a website are called traffic.

15. White Hat SEO Practices:

By following the search engines norms, increasing the search engine result page visibility is called white hat SEO. They are highly safe to consider.

16. Black Hat SEO:

Black hat SEO is the exact opposite of white hat SEO. By violating the norms of the search engine, search engine result page visibility is increased. This method is more like a short cut to achieve the results yet temporary.

17. Content Strategy:

It focuses on planning, creating, delivering and governing content. It encompasses words, images and multimedia contents.

18. Content Marketing:

Content marketing encompasses the creation and sharing of online materials which promotes the brand and increase the interest in certain products and services.

19. Blog:

The blog is content published on the website. It is also called as weblogs.

20. Bounce Rate:

Percentage of visitors navigates to another website with a short span of time or by viewing only one page.

21. Broken link:

404 error occurred on a webpage is called broken link. This occurs when the website goes live, webpage or content is removed without redirecting it.

22. Clickbait:

Clickbait is a content that entices people to click while most of them are intentionally misleading in headlines so as to draw more visitors.

23. Click Through Rate:

Click through rate is the number of users click specific link amongst the total viewers on the page.

24. Crawler:

A program designed and used by the search engine to snapshot the content on a webpage which helps to index.

25. De-index:

De-index is the exact opposite of indexing. Search engine removes the website or page as a punishment of violating their norms. 26. Link building: This is more of creating an external link to your page so as to draw more traffic to your websites.

27. Metric:

This method helps to measure activity and performance which explains the success of the SEO initiative.

28. On-page SEO:

Primary keywords, relevant content and HTML source code of webpage are optimized to attain higher rank and draw relevant traffic in search engines.

29. Off-page SEO:

Employing link building and other options so as to improve the spot of the website in search engine results visibility is called Off page SEO.

30. SEM:

SEM is Search Engine Marketing which increases the visibility of the webpage in search engine results pages with paid and organic activities. A good Digital Marketing Company will consider and incorporate all the SEO related considerations to propel the online presence of their clients.
Posted by Sudha

Top 7 Reasons to Redesign your Website

Technology, Web Design 0
If you have a website for your business, then congratulations, you are a businessman who understands people and updates yourselves with time. In this modern era, people do spend most of their time online, thus owning a website draws more customers and increase the probability of getting more profit.  But a website is a crucial one and there is a plethora to keep an eye out. Few common mistakes that people repeatedly involve which makes them redesign their website.  Those reasons to redesign your website are listed as follows. Spending time on understanding them helps you a lot for your business.

1. Increase User Experience:

Poor user experience makes the visitor bounce to other websites. UI doesn’t draw a new visitor but it improves the experience of the visitor on your website. The more they are convenient, the more they spend time. Understanding the visitors need and what are the primary expectations can help you bring out good user experience to your customers.

2. Website isn’t Mobile Responsive:

Some websites work ideal on computers while they aren’t effectual on mobile phones. In this generation, mobile phones are the most used medium of netizens. If your website isn’t mobile responsive, it is a huge blunder. Sort it out without wasting your time.

3. A website doesn’t work:

When your website takes time to load, links are kaput, outdated offers, unoptimized or outdated layouts for the browsers, redesigning is suggested.

4. Outdated when compared to the latest trend in designs:

A trend in web design is changing regularly. When your website isn’t updated with the latest design, you might lose your visitors. It is time to redesign your website.

5. A website doesn’t meet your marketing goals:

When the ultimate purpose of your website is to market your product or service, it has to promote its main objective.  While updating your sales team, update the website accordingly to promote your business.

6. Outdated third part tools on your website:

Third party tools and plugins give a wide range of options but after a while, it may go outdated. This is the time to update your website.

7. While updating your branding:

Like marketing goals, your branding needs to be updated with the latest trend and people’s response. When you rebrand your business, it is mandatory to redesign your business in accordance to the user experiences. Hope this helps you understand the situations that compel you to redesign your website.  A good Website marketing company will take heed of the above considerations and suggest their clients for betterment if there needs to be a design change.