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SEO

Posted by Editor

7 Apt Questions to Ask When Partnering with an SEO Company

SEO 0

When you have decided to increase the Search Engine results visibility, the idea of partnering with a Digital Marketing company is been appreciated.   But choosing the right one is more important; blunders make you regret in the future. To reside with the best option you have, asking a few questions with SEO Company are being appreciated. This article is going to explore what are those necessary questions.

1. Services Intend to Provide as a Part of their Strategy:

Transparency is important when it comes to choosing a Best SEO Company. A good Digital Marketing Agency will explain the strategy and the services they are trying to zero in. The service they provide must be decided on research and proven results, not with their gut feeling. By understanding their strategy, it is possible to get an idea of the caliber they render.

2. Team Expertise in Service:

Team expertise is a prominent question to ask while hiring an SEO Company. Are they experienced or new to the field? If they are experienced, their years of experience in the field and who are the veterans behind it. This helps you fish out the people responsible for your Search Engine Results Pages (SERP) rank.

3. SEO Case Studies they have:

It is a good idea to see some case studies of the firms. This helps to understand the caliber in their service. Getting a chance to chat with clients they had worked with is also worth considering.

4. Their Link Building Strategy:

External inbound backlinks are prominent on improving your search engine visibility. They drive more traffic and effectual to increase your SERP rank.  Kind of link building they are up to, number of links they build per month should be asked.

5. Their Keyword Research Process:

A keyword is the eye, heart and everything on SEO. It is often tough and takes time. The precise keyword draws more traffic and makes a way to increase search engine results visibility. Understand how they conduct the research and how they conclude the keyword.

6. Pricing:

SEO isn’t something comes under budget. How the project is going to work? Do they work per hour, monthly or by a project? How much do they cost and how does it increase your business profit. The money you spend must bring in more profit to your business unless there is no point in spending money on Affordable SEO service.

7. Meetings and Proper Communications:

Meetings and proper communications with the experts are prominent. It is easier and effectual to understand what they had done so far and what are they up to now. Good communication is important for any business.

I hope, asking these pertinent questions helps you avoid blunders and makes a way to reach the best one on the markets.

Posted by Editor

10 Most Common Keyword Research Mistakes to Avoid

SEO 0

When it comes to search engine optimization, keywords are prominent. Right keyword adds more values and brings in organic traffic to your website. But there are many common mistakes people commit while researching their keyword. Understanding those mistakes aids to land on the best one. In this article, 10 most common keyword research mistakes are explained which enhances your enlightenment.

1. Improper Researching:

When it comes to keyword researching, the analyzer should dig deep into the language of the audience. It may take time and its tough. This is where most commits their blunders. Try to step away from unrealistic keywords. Using keyword analyzing and planning tools are wise to consider. Google Keyword Planner, SEMrush, Alexa and many tools are available. Make use of them.

2. Baffled between Adwords competition with SERP competition:

Adwords and SERP keywords are two different regimes. Naïve confuses and sticks with the wrong choice. High competitor Adwords keyword has nothing to do with SEO.

3. The Keyword that is Out of Context:

Some tools create keywords which are not the way used in human language. Those keywords are incompetent. Simple yet best way to search the keyword is using Google.  Manually search keywords on Google and analyze the results you get. This will helps you land on the well suited and organic traffic drawing keyword.

4. Using only Free Tools:

Using free tools such as Google Keyword Planner is fine. But when you are serious about SEO, then trying out premium tools are worth considering. They are more effectual and analyzing various tools gives deep knowledge.

5. Confusions between Regional and Global Searches:

Baffling between regional and global searching keyword is a huge blunder that newbie does. While choosing your keyword, consider the region from where people search you the most and choose the keyword accordingly.

6. Too General Keywords:

Single word and too general keywords are not effectual as you think. Instead of a single word, using phrases or two to three words are suggested. For examples, instead of “blazers” using “men’s party blazers” are effectual.

7. Poor Judgment on Keyword Competition:

Scrutinizing competitors are more important in keyword research. Many tools are available which helps you evaluate market competition and stick with the best option you have.  BuxxSumo, SEM Rush, SpyFu are some of the best tools for finding competitor keyword analyzing.

8. Forgetting searchers intent:

In the middle of how much traffic I get, can I rank this keyword, many have forgotten whether the certain page matches the expectation and needs of the user?

9. Ignoring Conversation:

Conversation and language analysis is more important in keyword research.  Goal tracking setup available on Google Analytics helps you find out highest converting keywords on your website. Try to figure out the pattern in those highest converting keywords and try to follow the pattern on the following keyword researches.

10. Following the same pattern after a while:

Things work on SEO is constantly changing. It is mandatory to update with what is booming lately.  Following the same things might be one thing that everyone should avoid.

A good Digital Marketing Agency will take care of the above considerations and perform keyword analysis which is pivotal and base for bringing online traction for any website marketing.

 

 

 

Posted by Editor

30 Primitive SEO Terms to be Aware of

SEO 0

Once you have decided to try SEO for your business, it is mandatory to do some research and develop knowledge about it. The first and foremost thing to do is increase your vocabulary on SEO. Some of the basics are listed and explained as follows.

1. Anchor Text:

An anchor text is a clickable text where the hyperlink is inserted. It is often relevant to the page that you are linking to.

2. Keyword:

Keyword on SEO is a word or phrase in the content that you have published or yet to publish which helps the people to find your site via search engines.

3. Meta Description:

A meta description is an HTML attribute has 150 to 155 characters which summarize the page content.

4. Title Tag:

It is an HTML element which indicates the title of the web page; a clickable headline displayed on search engine page results for your keyword.

5. Indexing:

Indexing is a database process in search engine which encompasses all information available on the search engine. If the content or website isn’t indexed, the content will not be exposed to users.

6. Keyword Research:

Research of discovering topics, subjects and terms searchers used to fish out on search engines.

7. Keyword Stuffing:

Process of adding an incoherent keyword, repeating the same keyword beyond the natural limit on a web page in the motive of increasing search engine results rankings.

8. Keyword Density:

Keyword density is nothing but the number of time the keyword appears on a webpage.

9. Links:

Links, in general, is an open source text and graphics web browser that brings down the menu system. In SEO, two types of links are available. Internal link and external link. An internal link is a link available on your website and external link is someone has linked your website on theirs.

10. Canonical URL or Tag:

Some business needs to use the same content on various spaces and with canonical tag, it is possible to share the same content on different places.

11. 301 Redirects:

When you delete published content or change link, visitors receive 404 Error. Introducing 301 redirects will redirect the user to the same old content on the page you have published now.

12. 404 Error:

404 Error is an error when the web page is removed or moved to another place yet the URL wasn’t changed.

13. SERP:

Search Engine Results Page is the page pops up when you search your keyword on the search engine.

14. Traffic:

Views and visitors on a website are called traffic.

15. White Hat SEO Practices:

By following the search engines norms, increasing the search engine result page visibility is called white hat SEO. They are highly safe to consider.

16. Black Hat SEO:

Black hat SEO is the exact opposite of white hat SEO. By violating the norms of the search engine, search engine result page visibility is increased. This method is more like a short cut to achieve the results yet temporary.

17. Content Strategy:

It focuses on planning, creating, delivering and governing content. It encompasses words, images and multimedia contents.

18. Content Marketing:

Content marketing encompasses the creation and sharing of online materials which promotes the brand and increase the interest in certain products and services.

19. Blog:

The blog is content published on the website. It is also called as weblogs.

20. Bounce Rate:

Percentage of visitors navigates to another website with a short span of time or by viewing only one page.

21. Broken link:

404 error occurred on a webpage is called broken link. This occurs when the website goes live, webpage or content is removed without redirecting it.

22. Clickbait:

Clickbait is a content that entices people to click while most of them are intentionally misleading in headlines so as to draw more visitors.

23. Click Through Rate:

Click through rate is the number of users click specific link amongst the total viewers on the page.

24. Crawler:

A program designed and used by the search engine to snapshot the content on a webpage which helps to index.

25. De-index:

De-index is the exact opposite of indexing. Search engine removes the website or page as a punishment of violating their norms.

26. Link building:

This is more of creating an external link to your page so as to draw more traffic to your websites.

27. Metric:

This method helps to measure activity and performance which explains the success of the SEO initiative.

28. On-page SEO:

Primary keywords, relevant content and HTML source code of webpage are optimized to attain higher rank and draw relevant traffic in search engines.

29. Off-page SEO:

Employing link building and other options so as to improve the spot of the website in search engine results visibility is called Off page SEO.

30. SEM:

SEM is Search Engine Marketing which increases the visibility of the webpage in search engine results pages with paid and organic activities.

A good Digital Marketing Company will consider and incorporate all the SEO related considerations to propel the online presence of their clients.