Free SEO Tools for Smarter Website Audits
SEO analysis tools help assess a website’s current search performance and identify areas that need improvement. They can help with keyword research, backlink analysis, competitor research, website audits, and performance tracking.
Using free SEO analysis tools can also save time and cost during SEO audits while providing useful data to understand what is working and where your strategy can improve.
Make SEO Analysis More Efficient
Regular SEO testing helps you understand how well your website is optimised and identify areas that need attention. Using different tools together can give you a broader view of technical performance, keywords, backlinks, content, and search visibility.
- Analyse Backlinks - Understand your website’s backlink profile.
- Find Valuable Keywords - Discover relevant and high-volume opportunities.
- Research Competitors - Analyse competing websites and strategies.
- Audit Website Performance - Identify SEO issues that need attention.
- Track Rankings - Monitor keyword and search performance.
- Visualise SEO Data - Turn website data into clearer reports.
Understand Your Website's SEO Performance
A complete SEO test looks beyond rankings alone. It can examine page speed, URL optimisation, meta tags, content, images, code, backlinks, domains, mobile-friendliness, and other website elements.
Regular testing helps identify what is working and where improvements can be made. Combining SEO tests with broader audits can provide clearer information about website performance and help keep your SEO strategy on track.
21 Free SEO Tools To Analyse Your Website
01. Test My Site
Check mobile optimisation, loading speed, estimated lost users, and performance benchmarks.
02. PageSpeed Insights
Review website performance across mobile and desktop devices using laboratory and field data.
03. Transparency Report
Explore website safety information and Google’s Safe Browsing data for identifying unsafe websites.
04. Google Trends
Analyse popular Google searches and identify trends around search terms.
05. Google Analytics
Analyse business and website data to better understand website performance.
06. Google Webmaster Tool
Check your website’s appearance in search and monitor, optimise, and correct performance issues.
07. Moz Local
Manage local business listings, identify listing opportunities, remove duplicates, and support local visibility.
08. Keywordtool.io
Generate long-tail keyword ideas and identify trending terms relevant to your website.
09. KWFinder
Research keywords, search volume, rankings, and competitor opportunities.
10. Siteliner
Identify duplicate content and broken links while generating detailed website reports.
11. Ahrefs
Analyse backlinks, keywords, content performance, rankings, and overall website optimisation.
12. Semrush
Research keywords, analyse domains and backlinks, conduct SEO audits, and track rankings.
13. Ubersuggest
Find keyword suggestions, content ideas, backlink information, and domain-level SEO insights.
14. Schema Creator
Create and work with structured markup for different SEO objectives.
15. Rank Hunter
Check domains, monitor rankings, review CTR, and manage results through a tracking dashboard.
16. Blog Topic Generator
Generate blog ideas and support the development of an SEO content strategy.
17. BuzzSumo
Research social engagement, generate content ideas, develop content, and identify influencers.
18. AnswerThePublic
Discover search questions, trends, hidden niches, and keyword-based content opportunities.
19. Similarweb
Explore digital rankings, traffic, competitor activity, and broader market insights.
20. GTmetrix
Measure website loading speed and identify opportunities to improve performance and optimisation.
21. Screaming Frog
Crawl and audit websites to gather technical SEO data and identify issues affecting performance.