Introduction
Technical SEO is the typical practice of optimizing a website for search engines. This may also include certain tasks and a few key activities meant to improve SEO services and user experience. It is a digital service employed by business owners to improve visibility, drive traffic, enhance sales, convert website clicks to customers, and increase business revenue. Understanding and choosing the right technical SEO agency in digital business are the basic and smart steps to increase one’s visibility and thereby sales revenue. In this essay, business owners will learn the desirable fundamentals and the best approach to optimize their websites for technical SEO.
Importance of Technical SEO
As an SEO service provider, technical SEO can greatly impact a website’s performance on Google. For instance, if the valuable content pages on your site are not accessible readily to search engines, they won’t come into view or rank in search results. Likewise, if your pages load slowly or show poor mobile-friendliness resulting in a loss of traffic to your website, users may become annoyed and may leave your site permanently. Such behaviors of the users may indicate that your site doesn’t create a positive user experience. As a result, Google may not rank your site well. Your website’s page speed and user-friendliness are generally the top-ranking factors as confirmed by Google. If it creates a negative experience, then this may end up with potential revenue loss to your business.
Collective tasks associated with the correct technical SEO include the following:
- Creation of SEO-friendly site composition
- Submission of sitemap to Google
- Improving the website’s speed
- Making the website mobile-friendly
- Finding and fixing duplicate content issues
Understanding Crawling
The first step in choosing the right technical SEO is to realize that the technical SEO is perfectly optimized and to make sure that search engines can effectively crawl it. Crawling is an essential feature of how search engines work It happens when search engines follow links on familiar pages, they already know about finding pages they haven’t seen before.
For example, every time new blog posts are published, they are added to the user’s blog archive page. So, the next time a search engine like Google crawls the blog page, it readily identifies the recently added links to new blog posts. This is the way that Google discovers new blog posts. If one wants the pages to show up in search results, it is needed to ensure that the pages are accessible to search engines.
In any digital marketing agency, the following key points are considered vital with the right Technical SEO:
- Creation of SEO-Friendly Site Architecture
Site architecture, also called site structure, is the way pages are linked together within the site. An effective site structure arranges all the pages in a logical hierarchy, in such a way that helps crawlers find out the website content quickly and easily. This effective site structure also reduces the number of orphan pages (pages that have no internal links). Also, when structuring the site, one should ensure that all the pages are just a few clicks away from the homepage.
- Submission of the Sitemap to Google
The second key aspect of the right Technical SEO is the possession of a sitemap in a URL. A sitemap is typically an XML file containing a list of significant pages on the site. The map lets search engines know which pages are on the list and where to find them. Using a sitemap can better help Google to find those web pages precisely. Google recognizes and ranks which one is particularly significant if the site contains numerous pages and finds out the status as if they’re linked together or otherwise. Once the site map is located, it may be submitted to Google via the GSC (Google Search Console) setup.
- Search Indexing
The search index is a huge database containing billions of web pages. Once search engines crawl the pages, they try to analyze and understand the content of those pages, and then store those pieces of content in their search index. The pages of the website must be properly indexed by search engines to appear in search results. The simplest way to check if the pages are indexed is to perform a “site:” search, typing the site name into Google’s search box. This will reveal the fact that how many pages from the site Google has indexed. Canonical tags are also important in Technical SEO to identify a link as the original version, which tells Google which page it should index and rank.
- Improving the website’s speed
In Technical SEO, page speed is considered a major ranking factor in both on mobile and desktop. So, one has to make sure the site loads as fast as possible using Google’s Page Speed Insights tool to check the website’s existing loading speed. It also gives a performance score of speed from 0 to 100. The higher the score, the better the speed. There are a few ideas – Compressing images with image optimization tools; Using CDN (content distribution network) to store copies of webpages on servers around the globe; Minifying certain files like HTML, CSS, and JavaScript to remove unnecessary characters and reduce file sizes for improving the website speed.
- Making the website mobile-friendly
In order to choose the right Technical and affordable SEO, one has to see the user and mobile-friendliness of the website. To develop technical SEO and search engine rankings the website must be mobile-friendly. This is a pretty easy SEO element to check using Google’s Mobile-Friendly Test. One can just enter the website name and get valuable insights into the mobile state of the website. One can also submit results to Google to know how the site performs. A few mobile-friendly solutions include Increasing font size, Embedding YouTube videos, compressing images, and using Accelerated Mobile Pages (AMP).
- Finding and fixing duplicate content issues
In an SEO agency, the duplicate content issue is another serious one. This is not a major ranking factor, but it is a technical SEO tactic that can improve one’s CTR in SERPs. This technical SEO indiscretion is very common in e-commerce sites and other large sites with hundreds to thousands of pages. In fact, nearly 54% of websites have duplicate content – metadata, also known as meta descriptions, and approximately 63% have missing meta descriptions altogether. Duplicate meta descriptions occur when similar products or pages simply have content materials copied and pasted into the meta descriptions field. A detailed SEO audit or a crawl report will alert one to duplicate content issues. It may take some time to get unique descriptions in place, but it is worth it.
While checking all the meta descriptions for duplicate content errors, one can also optimize them by ensuring they are the correct length. Copyscape is a great tool for finding duplicate content on the internet. One can also use Screaming Frog, Site Bulb, or SEMrush to identify duplication.
Conclusion
Choosing the right Technical SEO agency is a key aspect of e-commerce and related search engine marketing strategy. Technical SEO can greatly impact a website’s performance on Google. It isn’t a one-off thing. New problems will likely arise sooner or later and again. And it is improbable to spot them without a crawl-based audit. Creating an SEO-friendly site structure and submitting the sitemap to Google may get the pages crawled and indexed promptly. That’s why monitoring the technical SEO health and fixing issues as they arise are important so as to make it the right one. There are powerful auditing and monitoring tools to monitor every technical SEO issue as it arises. Regularly running these technical SEO audits with appropriate tools may improve the SEO. Hence, if one wants his website to be fully optimized for technical SEO, he should consider these above-mentioned key points.
