What is Search Intent?
Search intent (also known as user intent) is the reason behind a user's search query. Understanding intent helps you create content that matches what users are actually looking for.
Four Main Types of Search Intent:
- Informational: User wants to learn something (how to, what is, guide)
- Commercial: User is researching before buying (best, review, vs, top)
- Transactional: User wants to take action (buy, discount, coupon, price)
- Navigational: User wants to find a specific website/brand (Facebook login, Amazon)