What is Search Intent?
Search intent represents the fundamental objective behind a search query. Aligning page architecture with user intent improves SERP rankings and conversion performance.
The Four Primary Search Intents:
- Informational: Users seeking educational knowledge or guides.
- Commercial: Users conducting pre-purchase evaluations or comparisons.
- Transactional: Users looking to buy or take an immediate action.
- Navigational: Users locating a specific company or destination page.